It is aim of search engine marketing to increase the visit numbers of your internet page within a short time period.
This can happen on different ways.
At the beginning of any marketing action we will find out the "statuses Quo" of your project and define the common targets.
During the analysis the following points are looked at more nearly:
- the general usability and customer leadership
- the link on other internet pages (baking link analysis)
- the present contents and link structures
- the contents relevance to the corresponding search strings (content relevance)
- the present position at your relevant search strings on Google
Furthermore we will work out the search strings relevant for you (keyword enquiry) together with you and judge these after the most important criteria (search volume, relevance) Furthermore we make an extensive comparison of your fellow applicants to every relevant search string (number of page visitors, Google positions).
You will get the results of the analysis summarized in a concept which can find use also as a measure catalogue for your online marketing actions in future. Among other things this can be:
- Purchase of visitors for example by Google AdWords
- Construction of baking links on relevant internet pages (links to your site)
- Improvement in the contents relevance
- Improvement in the usability of your site
- Distribution of your press releases and news